Employing concept

1. Virtue as the first qualification; specialty as the foundation; passion and enterprising spirit; pursuance of excellence

2. Integrity and professionalism; simplicity and pragmatism; teamwork and collaboration; passion and gratitude

3. Activeness and engagement; pursuance of excellence

HR principles

Principle 1: Give priority to those with virtue and talent; provide opportunities of training and development to those with virtue but lacking knowledge; restrict the use of those with knowledge but without virtue; never use those with neither virtue nor knowledge;

Principle 2: Retain employees with career development, emotional association and competitive treatment.